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Analyst Warns NFL’s Shift to Streaming Threatens Broadcast TV’s Future

LightShed Partners’ Rich Greenfield says sports, particularly NFL games, are the primary driver keeping linear television relevant amid changing viewing habits.

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Terms & Concepts
  • Linear Television: Traditional broadcast or cable television where programs are aired at scheduled times.
  • Streaming: Digital delivery of video content over the internet, accessible on-demand on various devices.
  • Broadcast TV: Television programming transmitted over-the-air, free-to-watch for viewers with an antenna.