The Instant Checkout feature allows U.S. users to purchase products directly within ChatGPT, enhancing the shopping experience by integrating Etsy and Shopify offerings.
OpenAI has introduced an 'Instant Checkout' feature within ChatGPT for U.S. users, enabling them to make purchases directly from Etsy's local sellers and Shopify merchants. The feature currently supports single-item transactions. OpenAI has also launched the open-source 'Agentic Commerce Protocol' to help merchants integrate products into ChatGPT, though major retailers like Amazon and Walmart have not yet adopted it.