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Ford CEO Says Consumers Show Little Interest in $75,000 Electric Vehicles

Jim Farley notes that high-priced EV models face weak demand, signaling affordability as a key challenge for market adoption.

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Terms & Concepts
  • Electric Vehicle (EV): A vehicle powered by one or more electric motors using energy stored in rechargeable batteries.
  • Market Adoption: The process by which consumers begin to use and accept a new product or technology.