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Nearly Half of Costco’s New Members Are Under 40 Amid Industry Traffic Drop

Costco attracts a younger demographic as it defies wider retail foot traffic declines, signaling strong appeal among millennial and Gen Z consumers.

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Terms & Concepts
  • Retail Foot Traffic: The measure of the number of customers visiting retail locations, often used to assess business performance in the sector.
  • Membership Model: A business approach where customers pay recurring fees for access to products or services, common in wholesale clubs like Costco.