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PepsiCo CEO Expresses Optimism Over Growth Driven by New Innovations

Ramon Laguarta says functional and permissible product innovations aim to attract new consumers and boost business expansion.

Summary

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Terms & Concepts
  • Functional Innovation: Product development focused on enhancing practical benefits or health-related features to meet evolving consumer needs.
  • Permissible Innovation: The creation of products perceived as healthier or more acceptable choices, aligning with consumer wellness trends.