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Pepsi CEO Introduces Fiber-Enhanced Snacks Amid Doritos and Cheetos Redesign

Pepsi's latest snack strategy includes adding fiber to products while giving Doritos and Cheetos a refreshed look.

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Terms & Concepts
  • Product Reformulation: The process of changing a product's recipe or ingredients to improve nutritional value, taste, or meet regulatory requirements.
  • Brand Refresh: Updating a brand’s visual identity or product design to maintain consumer interest and market relevance.