The burger chain quickly reversed its decision to accept Ether payments after receiving significant criticism from Bitcoin supporters, highlighting the influence of community opinion.
Steak 'n Shake retracted its poll asking whether the company should accept Ether payments following a backlash from the Bitcoin community. Ethereum co-founder Vitalik Buterin supported the decision, praising the company for listening to feedback and adhering to its core values, as the move illustrated the strong influence of the crypto community on business decisions.