Binance’s He Yi Clarifies Listing Fee Structure and Promotional Spending

Binance emphasizes that its main revenue comes from trading fees, not listing fees, and outlines its token allocation strategy for user-focused initiatives.

Summary

Binance announced that it does not profit from token listings, redirecting all allocated tokens to user incentive programs such as airdrops and trading competitions. The exchange clarified that projects must submit refundable deposits to protect user interests and ensure commitments. Binance emphasized that its primary revenue source is trading fees, not listing fees. The Alpha program includes 217 projects, with 103 offering derivatives and 36 in spot markets.

Terms & Concepts
  • Airdrop: A distribution method in which a cryptocurrency project gives free tokens to users, often to promote awareness or reward participation.
  • Launchpool: A Binance initiative that allows users to stake tokens to earn rewards in the form of new cryptocurrency tokens.
  • Staking Airdrops: A promotional strategy where users earn free tokens by staking existing tokens on a platform, often used for boosting engagement with a project.