NBCUniversal partners with Aptos Labs to incorporate blockchain technology into entertainment, featuring new projects like Watchee and Backlot Club.
NBCUniversal has expanded its partnership with Aptos Labs to integrate blockchain technology into digital media, with two key projects: Watchee, a decentralized media system set to launch in 2026, and Backlot Club, a blockchain-powered platform currently operational at Universal Studios' Halloween Horror Nights. Watchee will redefine media distribution and access, while Backlot Club enhances fan engagement with interactive, blockchain-based treasure hunts at entertainment events.