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Former Coach CEO Highlights Brand’s Role in Serving America’s Middle Class

Lew Frankfort reflects on how Coach positioned itself between mass and luxury markets to appeal to the growing middle class.

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Terms & Concepts
  • Middle Class Market: A consumer segment characterized by moderate income and purchasing power, often seeking quality and value in brand offerings.
  • Brand Promise: The commitment a company makes to consumers about the quality, experience, and value they can expect from its products.