The upcoming Land Cruiser is expected to be priced below ¥4.8 million, signaling a more accessible entry point for consumers.
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Terms & Concepts
Land Cruiser: A flagship SUV model by Toyota, known for its durability, off-road capabilities, and long-standing popularity worldwide.
Pricing Strategy: The approach a company takes to set the price of a product, balancing factors such as market demand, competition, and production costs.