Coinbase’s $375 million acquisition of Echo, combined with a $25 million NFT purchase tied to Cobie’s UpOnly podcast, marks a $400 million deal spree in two days.
On October 21, 2025, Coinbase announced the $375 million acquisition of Echo, an on-chain investment platform founded by Jordan “Cobie” Fish. This deal followed Coinbase’s $25 million purchase of an NFT linked to Cobie’s UpOnly podcast, bringing the total investment to $400 million over two days. Echo, established in 2023, facilitated over $200 million in deals before the acquisition. Cobie will join Coinbase as a shareholder, highlighting the platform’s ongoing integration of notable crypto figures into its corporate strategy.