Binance founder’s purchase of ASTER triggered a sharp price rally, underscoring the impact of high-profile endorsements and public disclosure on token market performance.
On November 2, 2025, Aster’s native token surged nearly 35% following Binance founder Changpeng Zhao’s announcement that he had bought 2,090,598.14 ASTER tokens at $0.913 using personal funds. The disclosure drove ASTER’s trading volume from $224 million to more than $2 billion within 24 hours, while its price rose to about $1.26. Zhao has since stated he will no longer reveal future ASTER transactions, citing community poll feedback. His earlier remarks emphasized that the purchase was not trading-related and that he plans to hold the tokens long-term.