
Self’s $9 million seed round, backed by major investors like Greenfield Capital and SoftBank, supports scaling zero-knowledge identity solutions and incentivizes adoption via a new points program.
Self announced in an official press release it has raised $9 million in seed funding led by Greenfield Capital, Startup Capital Ventures x SBI Fund (SoftBank), Spearhead VC, Verda Ventures, Fireweed Ventures, and angel investors including Casey Neistat and Sandeep Nailwal. The zero-knowledge identity and proof-of-humanity protocol, integrated with Google and Aave, provides privacy-preserving verification using biometric passports, national IDs, Aadhaar, and Self Connect mobile onboarding. Alongside the funding, Self launched a points-based rewards program encouraging verified identity use across partner platforms, with plans for wider earning opportunities in future integrations.