Michael Rubin announced Fanatics’ collaboration with Crypto.com to launch a prediction markets platform within weeks, signaling a strategic move into event-based wagering.
Fanatics CEO Michael Rubin reaffirmed the company’s partnership with Crypto.com to create a prediction markets platform launching in the coming weeks. While no feature or scope details were provided, the move positions Fanatics to enter event-based wagering alongside competitors like Kalshi and Polymarket. Existing licenses in 23 U.S. states may aid rollout, though regulatory hurdles remain where prediction markets are prohibited.