BYD Targets Growth in Japan’s Kei Car EV Market

Chinese automaker BYD aims to expand in Japan by entering the kei car electric vehicle segment, after selling about 7,000 full-size cars over the past three years.

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Terms & Concepts
  • Kei Car: A category of small, lightweight vehicles in Japan with size and engine displacement limits, often benefiting from lower taxes and insurance costs.
  • Electric Vehicle (EV): A vehicle powered by one or more electric motors, using energy stored in rechargeable batteries.