Japan’s Consumer Affairs Agency Orders Tsuruha Subsidiary to Correct Double Pricing on Website

The government agency instructed the Tsuruha Holdings unit to rectify misleading pricing practices in its online store.

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Terms & Concepts
  • Consumer Affairs Agency (Japan): A Japanese government body responsible for protecting consumer rights and ensuring fair trade practices.
  • Double Pricing: A practice where two prices are displayed for a product, potentially misleading customers into believing they are receiving a discount.