Fanatics Secures FIFA Retail Rights for 2026 World Cup in North America
The sports merchandise company will manage official retail operations for all 104 matches of the FIFA World Cup across Canada, Mexico, and the United States.
Summary
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Terms & Concepts
FIFA: The Fédération Internationale de Football Association, the global governing body for soccer.
Retail Rights: Exclusive authorization to sell official merchandise for a specific event or organization.