Chipotle Mexican Grill (U.S. fast-casual chain) Cuts Full-Year Sales Outlook as Traffic Falls, Seeks Lift With 'Cup of Chicken'
Declining store visits, especially among younger customers, prompted the outlook cut; the company hopes a 'cup of chicken' offering can help reverse the trend.
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Terms & Concepts
Sales outlook: Management’s forecast for full-year revenue or sales performance.
Store traffic: The number of customer visits to physical locations over a period.