Nike Sells Digital Products Subsidiary RTFKT, Ending Web3 Operations
Nike confirmed its December 2025 sale of RTFKT as part of winding down its NFT division, while pledging continued investment in physical, digital, and virtual innovations.
NFT
Summary
Nike confirmed the sale of its NFT and digital products subsidiary RTFKT on December 16, 2025, as part of plans to close its NFT division by January. The buyer and transaction terms remain undisclosed. Despite exiting direct NFT operations, Nike stated it will continue investing in innovations across physical, digital, and virtual product lines.
Terms & Concepts
- Web3: A decentralized version of the internet built on blockchain technology, enabling user ownership and token-based interactions.
- NFT (Non-Fungible Token): A blockchain-based digital asset representing ownership of unique items such as digital art or collectibles.
- RTFKT: A digital fashion and NFT studio acquired by Nike in 2021, known for creating virtual sneakers and blockchain-based collectibles.