Binance Targets Ultra-Wealthy With Tailored Crypto Investment Services

Catherine Chen, Head of VIP and Institutional at Binance, outlines initiatives aimed at clients with $10 million or more in assets.

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Terms & Concepts
  • VIP and Institutional Services: Specialized financial offerings designed for high-net-worth and professional clients, often providing priority support, tailored solutions, and dedicated account management.
  • High-Net-Worth Individual (HNWI): A person possessing significant investable assets, typically defined as $1 million or more, here referring to $10 million or more.
  • Crypto Investment: Allocation of capital into cryptocurrency assets such as Bitcoin or Ethereum, with the aim of generating returns or diversifying portfolios.