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Nike Reportedly Sells RTFKT Digital Collectibles Unit to Undisclosed Buyer

The sportswear giant has divested its blockchain-based RTFKT studio, though the identity of the acquirer remains unknown.

Summary

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Terms & Concepts
  • Digital collectibles: Unique digital assets, often authenticated via blockchain technology, that can represent art, items, or media.
  • RTFKT: A digital studio specializing in blockchain-based virtual sneakers, collectibles, and NFTs (non-fungible tokens).