U.S. Online Holiday Shopping Hits Record $257.8 Billion in 2025

U.S. Online Holiday Shopping Hits Record $257.8 Billion in 2025

Spending rose 6.8% year over year, with 25 days surpassing $4 billion in daily sales between November and December.

Fact Check
The assessment is based on overwhelming and consistent evidence. The primary source of the data, a press release from Adobe, explicitly states that the 2025 holiday season generated a record $257.8 billion in U.S. online spending. This claim is directly corroborated by multiple high-authority news organizations, including Reuters and Forbes, which report the exact same figure and attribute it to Adobe. Further support comes from reputable industry publications; for example, one reports a rounded figure of "nearly $258 billion," which aligns perfectly. The specific $257.8 billion figure is consistently reported across numerous sources, including those with lower authority, all tracing back to the original Adobe report. While some sources are less specific, merely confirming a general trend of record spending, none offer contradictory data. The complete absence of conflicting evidence, combined with a definitive primary source and widespread confirmation from credible secondary sources, establishes a very high likelihood that the statement is true.
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Summary

U.S. online holiday shopping reached a record $257.8 billion between November 1 and December 31, 2025, marking a 6.8% year-over-year increase and the sixth consecutive annual rise. Data shows there were 25 days during the period when daily spending exceeded $4 billion, up from 18 days in 2024.

Terms & Concepts
  • Year-over-Year (YoY) Growth: A measure comparing financial performance or data from one year to the same period in the previous year.
  • Cyber Monday: The Monday following Thanksgiving in the United States, known for major online retail discounts and high e-commerce activity.