Apple Tops 2025 Global Smartphone Market with 20% Share

Strong iPhone 17 sales and demand in emerging and mid-sized markets have propelled Apple to lead among the top five smartphone brands, according to Counterpoint.

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Terms & Concepts
  • Market Share: The portion of total sales in a market held by a particular company over a specific period.
  • Emerging Markets: Economies experiencing rapid growth and industrialization, often offering new opportunities for consumer product expansion.
  • Counterpoint: A technology market research firm providing data and analysis on global electronics, telecom, and related sectors.