Nikita Bier announces creators’ earnings will be determined only by impressions from Premium verified users, with replies excluded from revenue calculations.
On January 19, X product head and Solana advisor Nikita Bier stated that creator revenues will now be based exclusively on timeline impressions from Premium verified users. Posts in reply threads will no longer contribute to earnings. The change shifts the revenue model focus from reply engagement to views on the Home Timeline, potentially altering posting strategies for content creators.