
A joint PayPal and NCA survey finds growing U.S. merchant crypto adoption, with large firms leading and strong interest across sectors driven by younger, tech-savvy customers.
A PayPal and National Cryptocurrency Association survey conducted in October 2025 found that 39% of U.S. merchants now accept cryptocurrency payments, with adoption highest among large companies earning over $500 million annually at 50%, compared to 34% for small businesses and 32% for mid-sized firms. Customer interest is a key driver, as 88% of merchants report receiving inquiries about crypto payments, and 69% see monthly demand. Travel, hospitality, gaming, digital goods, and high-end retail lead sector adoption. For some merchants, crypto accounts for over a quarter of sales, and 72% of crypto-accepting firms saw growth in such payments last year. While 90% of merchants would accept crypto if it were as easy as credit cards, many seek simpler tools and clear regulations to spur wider usage.