X Shuts Down InfoFi Amid Spam Surge from Post-to-Earn Model

The social media platform ended the project after post-to-earn incentives sparked widespread spam, bots, and AI-generated filler content.

Summary

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Terms & Concepts
  • Post-to-earn: A model where users are rewarded financially or with tokens for creating social media posts, often leading to spam or low-quality content.
  • InfoFi: A project on X platform aimed at monetizing user-generated information, which was shut down due to spam and bot activity.
  • Financialization of attention: The process of turning social media engagement and visibility into tradable or monetizable assets.