Hurun Research Institute finds high-net-worth individuals turn to social platforms and AI assistants, with finance bloggers like Wu Xiaobo Channel leading followership.
The Hurun Research Institute’s Quality Life Report reveals that China’s high-net-worth individuals rely primarily on Xiaohongshu and Douyin for information, alongside AI tools such as DeepSeek and Doubao. In financial content, Wu Xiaobo Channel is the most followed influencer at 38%, followed by Xiao Lin Shuo at 23% and Ren Zeping at 17%. This reflects a shift toward digital, short-video platforms and AI-assisted information gathering among affluent Chinese users.