Macquarie analysts project massive betting volumes ahead of the Super Bowl as FanDuel CEO Amy Howe discusses the industry’s growth and user engagement trends with Yahoo Finance.
Macquarie analysts estimate that approximately $1.7 billion will be wagered on the Super Bowl this year, reflecting the continued expansion of the U.S. sports betting market. FanDuel CEO Amy Howe described it as the biggest sports betting day of the year during an interview with Yahoo Finance, highlighting rising user participation and market maturity as regulated sportsbooks gain traction nationwide.