
Beast Industries, backed by a $200M BitMine investment, expands into crypto-enabled youth banking with trademarked ‘MrBeast Financial’ brand for trading and payment services.
On Feb. 9, Beast Industries, founded by YouTube creator MrBeast, acquired youth-focused mobile banking app Step, following a $200 million equity investment from Ethereum treasury firm BitMine. The move builds on Beast Industries’ October 2025 trademark filing for ‘MrBeast Financial,’ a brand intended to offer cryptocurrency trading and payment services. Step currently serves over 7 million users, providing savings accounts, credit-building tools, and financial education. The acquisition marks Beast Industries’ expansion into youth-oriented fintech and signals plans for integrating blockchain-based financial products.