Chipotle Distributes 100,000 Free Meals During Super Bowl LX Promotion
CEO Scott Boatwright discusses the campaign’s focus on real ingredients and previews upcoming happy hour plans for the fast-casual chain.
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Terms & Concepts
Fast-casual restaurant: A type of dining establishment offering higher-quality food and atmosphere than traditional fast food, with limited table service.
Quick-service restaurant: A restaurant category focused on fast food and efficient service, often with limited seating.