PwC (global accounting firm) US consumer markets industry leader Ali Furman notes retail sales growth but income bifurcation
According to Ali Furman, retail sales are up year over year (compared with last year), yet performance varies across income cohorts (consumer groups by income).
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Terms & Concepts
Year over year (YoY): A comparison with the same period in the previous year to assess growth or decline.
Income cohorts: Groupings of consumers by income levels used to analyze differences in spending patterns.
Retail sales data: Official or surveyed figures tracking consumer purchases at retailers, a key gauge of demand.