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Ripple Ranked Fourth in Global Crypto Brand Intimacy Index

MBLM’s latest study places Ripple ahead of Bitcoin and Ethereum in brand intimacy rankings, highlighting its strong emotional connection with users.

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Summary

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Terms & Concepts
  • Brand Intimacy: A marketing metric measuring the emotional connection between a brand and its consumers.
  • Ripple: A blockchain-based payment protocol designed for fast, low-cost international transactions.
  • MBLM Brand Intimacy Ranking: An index by marketing agency MBLM evaluating how strongly consumers connect emotionally with various brands.