
Morgan Stanley, managing approximately $9 trillion in assets, is preparing a diverse suite of Bitcoin services including custody, trading, yield, and lending products, signaling deeper institutional adoption of digital assets.
Morgan Stanley is set to expand its Bitcoin-related offerings, according to Amy Oldenburg, head of digital assets strategy. The bank, which manages around $9 trillion in assets, plans to introduce custody and trading services, alongside exploring yield and lending products. While timelines have not been disclosed, these initiatives reflect Morgan Stanley’s strategic move towards integrating Bitcoin into its regulated financial services portfolio, following a broader industry trend of institutional engagement in digital assets.