
X’s updated paid partnership policy permits cryptocurrency-related promotions, requiring clear labeling of sponsored content to avoid account suspensions.
X has updated its paid partnership policy to allow cryptocurrency promotions, as long as they comply with stricter ad labeling requirements. Influencers must include 'Paid Partnership' tags or 'Ad/Sponsored' identifiers to ensure transparency, and failure to do so may result in account suspension. X enforces these new regulations following its June 2025 policy change, which reversed a previous ban on crypto-related ads.