Elon Musk-owned X Updates Paid Partnership Policy to Allow Crypto Ads with New Disclosure Rules
X’s updated paid partnership policy permits cryptocurrency-related promotions, requiring clear labeling of sponsored content to avoid account suspensions.
The available primary sources do not provide direct confirmation from X platform itself regarding a ban on paid promotions for financial products and cryptocurrency. Most highly authoritative accounts in the dataset, such as those belonging to national financial authorities and regulatory agencies, are not discussing X's policies at all. The closest relevant information comes from industry-related accounts with lower overall authority, indicating restrictions or limits on paid crypto promotions. While these statements suggest that such a ban could exist, they do not constitute official policy confirmation. The lack of explicit, authoritative, and directly relevant evidence leaves the claim partially substantiated but not conclusively verified.
X has updated its paid partnership policy to allow cryptocurrency promotions, as long as they comply with stricter ad labeling requirements. Influencers must include 'Paid Partnership' tags or 'Ad/Sponsored' identifiers to ensure transparency, and failure to do so may result in account suspension. X enforces these new regulations following its June 2025 policy change, which reversed a previous ban on crypto-related ads.
- Paid partnership policy: Platform rules governing content promoted through sponsored arrangements, requiring transparency and compliance with applicable laws.
- Cryptocurrency: Digital or virtual currency secured by cryptography and typically operating on decentralized blockchain networks.