X Reverses Change on Crypto and Financial Product Promotions
X reinstates cryptocurrency and financial product restrictions in its Paid Partnership policy, confirming the earlier removal was an error.
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Summary
X updated its Paid Partnership policy on June 2, reinstating restrictions on cryptocurrency promotions under paid partnerships. The platform had mistakenly lifted the ban on financial products and crypto-related content, but product lead Nikita Bier confirmed the change was a policy error and has now been corrected. Crypto promotions must still follow platform rules and use the required disclosure labels.
Terms & Concepts
- Paid Partnership policy: X’s platform rule governing how creators disclose sponsored collaborations and which industries are subject to restrictions or special labeling requirements.
- Cryptocurrencies: Digital assets that use cryptographic technology and typically operate on decentralized blockchain networks.