According to Nikita Bier, X’s product head and Solana advisor, the new label is designed for regulatory compliance and user trust—distinguishing sponsored posts from organic content—and is not targeted at prediction markets.
On March 2, X introduced a “Paid Partnership” label to clearly identify promotional content and separate sponsored posts from organic material. The feature is live on iOS and web, with Android support coming soon. Nikita Bier, X’s product head and Solana advisor, clarified the tool is not aimed at prediction markets but is intended to bolster regulatory compliance and user trust by improving disclosure of paid content.