OpenAI reportedly held preliminary talks with digital advertising firm The Trade Desk to automate and expand ChatGPT ad sales, eyeing a potential revenue surge to $17 billion in 2024.
OpenAI has reportedly engaged in early discussions with The Trade Desk, a U.S.-based digital advertising technology company, to explore automating and scaling ad sales for ChatGPT. The collaboration could significantly enhance OpenAI’s monetization strategy, with internal projections suggesting ad-driven growth might help double its consumer revenue to approximately $17 billion this year. The move aligns with the broader trend of integrating AI-powered services into the advertising ecosystem to improve targeting and efficiency.