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Netflix Raises Subscription Prices Again, With Premium Plan at $26.99

Netflix Raises Subscription Prices Again, With Premium Plan at $26.99

The latest increase lifts Netflix’s ad-supported, standard, and premium plans, marking the company’s second price rise within a year.

Fact Check
The specific price point of $26.99 for the Netflix Premium plan is directly corroborated by the Optimum Standard Pricing and Packages rate card (https://www.optimum.com/rate-card), which lists this exact amount as effective in April 2026. This aligns with the user's provided date of March 2026. Additionally, news records from early 2025 confirm a prior price hike, making the 'second increase' claim consistent with the timeline of Netflix's pricing strategy.
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Terms & Concepts
  • Ad-supported tier: A lower-cost subscription plan that includes advertisements in exchange for a reduced monthly price.